The time has come to make a difference...
Celebrities from all around the globe are coming to the fore and voicing themselves on behalf of those voiceless to Keep the Awareness Alive.
People love celebrities. They’re obsessed by them.
This is good news for smart marketers.
Every year billions of rands (or other currencies for my
valued subscribers across the planet) are spent on celebrity endorsements.
People will buy what celebrities eat, drink, wear, and drive. They want to know
what celebrities do, where they shop, live and do business. Tap into celebrity
and you have access to the most powerful marketing force available.
Major celebrities are a massive center of influence over the
people who know, like, trust and revere them.
Whether you turn yourself into a celebrity or you find
celebrity endorsers to create a connection between your product and service and
showcase this connection, celebrity is undeniably one of the most powerful
tools you can have in your marketing toolbox.
Celebrities draw attention, enhance the buying decisions and help increase the loyalty of your consumers. You are viewed as a more credible source.
Celebrity endorsements makes the service or product that is being sold much more believable and credible, because if a big star is endorsing it… it must be good and at the least, noticed!
And you don’t have to have millions of rands in your marketing budget to use a celebrity. Often you can think of very creative and inexpensive ways to use a celebrity at a local level.
I have witnessed the tsunami of publicity, the deals and
partnerships that are struck and the huge business opportunities created,
primarily by a single person having the ability to create big interest and draw
a massive audience to create awareness.
Kingpins and Poachers get paid a lot of money for rhino horn and elephant tusks besides other wildlife trophies in demand, but nowhere near what countries stand to lose if tourism drops off, because if we lose our wildlife and Big 5, there is nothing really left for the tourist to see.
That in turn affects our economy and property investments, creates job losses and raises the crime level amongst other aspects.
Three of our Big 5 are on the endangered list with all three getting very close to being put on the extinction list.
Our Rhino have approximately 7 years before they hit extinction. They will be soon followed by our Elephants and then our Lions.
This will reduce our famous Heritage to the Big 2.
It's now time to make that difference...
I'm in.... are you?
